What do gamblers expect in 2025?

If you don’t give players what they want, they will leave. To satisfy their wishes, there’s one problem.

Players at online casinos and sportsbooks are unchanged to some extent. They want to have fun and win. However, they are always changing. Today’s players will not pay attention to games that a decade ago caused a storm of emotion.

Keeping track of the latest trends that players are looking for is essential to keep them coming back. Here we look at the main factors that influence player preferences, including game types, individual experience and security.

New era – new casino games.

Some stories may continue. For example, fruit slots have always existed, and every year they add fantastic themes that players just can’t tear themselves away from.

Crash games will continue to gain momentum. There are many things that players like. First is the simple mechanics of the game: from the beginning of the game, players can end a round at any time. The multiplier grows during each round, but if it stops before the player can withdraw, they lose everything.

Second, the player has more control over the outcome because they can decide when the game ends. Players are beginning to predict elements of strategy rather than just relying on chance. More and more people are embracing games based on pure luck. Instead, players should be able to assess the situation, evaluate probabilities, and decide what to do, even if it means quitting the game.

In general, players are looking for a more engaging gaming experience than just pressing a button and expecting to win. They want to plan and make decisions and enjoy a more social environment, but more on that later.

More on this topic: Explore your audience: a portrait of online casino players in 2025. Read the article Paying on Your Own Terms. Players’ expectations for money transfers are becoming increasingly high.

Not only does this require a quick transfer of funds from one account to another, but it also ensures that the next transaction simply won’t happen. Players will quickly move to another casino if there is a payment failure.

In addition, players should expect casinos and betting companies to provide them with a variety of payment methods. Since modern users need to create a huge number of accounts, no one wants to fill out additional forms to register and use whatever payment method the casino requires. Instead, companies should carefully research their target market and utilize methods such as credit cards, e-wallets, wire transfers, and others that consumers are already using.

Cryptocurrencies are a big advantage for the current iGaming market. More and more players are favoring the speed, security and anonymity of cryptocurrencies, from large ones like bitcoin and etherium to low-cost coins.

Personalization is becoming the new baseline in terms of player expectations.

In the past, personalized bonuses were considered unusual. But yesterday’s “above average” is becoming today’s “barely average” as we are increasingly immersed in the age of artificial intelligence. As users are well aware of the power of artificial intelligence and machine learning, casinos are not currently offering any customized features.

Players expect recommendations of games that make sense to them, even though they often have their own favorite games and preferences. Players in general should look at game offerings that are in line with local traditions.

Players a few years ago would have been surprised to receive a bonus after a series of failures. However, if such a bonus does not appear in 2025, they are likely to be disappointed.

Segmentation is the first step to good personalization. Read more about how to segment players here.

Safety first: responsible gaming is crucial for the iGaming industry. Read the article on player segmentation: the path to personalized gaming.

At the events, casino and sports betting brands meet, exchange ideas and collaborate with regulators to find the best way to make gambling safe and fun.

The industry has been successful in fighting discrimination. Part of this fight is to provide players with remedies when problems arise. For example, this includes self-exclusion opportunities. In order for players to know which brands they can trust, these efforts need to be made official.

Players around the world have made $2.5 billion from betting on eSports.

Tournaments for popular games like Counter-Strike 2, League of Legends, Call of Duty and DOTA 2 have huge prize pools of several million dollars.

Cybersports betting has always shared similarities with traditional sports such as over/under, moneyline and other rules. In addition, betting on the game in cyber sports has grown significantly, just as it has in traditional sports.

Ethical shoppers Today’s shoppers are demanding.

Users don’t just want to exchange money for goods or services; they want to participate in a process that supports their values. Generation Z, in particular, is willing to spend more money on brands that align with their principles.

These days, investors are paying more attention to environmental, social and corporate governance (ESG) issues and prefer to invest in companies that have a good reputation or do good things for society.

Transparency and safety: Players are increasingly paying attention to these two factors. Having logos of independent labs or regulators on a website can obviously reassure players. But seeing evidence is not the same as taking someone’s word for it.

In 2025, openness will come first. Despite the industry’s best attempts to demonstrate that online casinos are trustworthy, online casinos have always raised some concerns. However, there is no more obvious proof than that.

Blockchain is entering the game. While cryptocurrencies are the most common applications of blockchain, they are not the only ones either. A shared data registry provides a secure and open way to share and store data.

Since their introduction a few years ago, recognized fair games have become one of the most common applications of blockchain. Players have access to smart contracts that ensure that the casino does not influence the outcome of their game.

While this may seem unnecessary, it really isn’t. It’s simply a new level of trust that players expect, and one that may well become mainstream soon.

Everything from gaming to friendship is sought after on the Internet.

The Internet is the primary place for shopping, research, news, entertainment, and most importantly, socializing.

The Internet is now an important place to socialize, especially among the younger generation who increasingly prefer to meet online rather than in real life. It is obvious that casino players want to socialize with other players online. Players no longer like social elements, although they have long been an optional feature of some games.

Younger players are more likely to view casinos as a way to spend time with their friends rather than just playing a game. As such, leaderboards, the ability to chat and other social elements become a necessary addition they can’t do without.